Chocolate Cupcake Luna Bar

I have been asked several times what I think of Luna’s new chocolate cupcake nutrition bar so I finally decided to make a review for the blog. When I imagine a chocolate cupcake, it makes my mouth water. The perfect portion of a fluffy and moist chocolate cupcake topped with a creamy layer of fudge frosting. It’s every chocoholic’s dream. The same goes for this bar!

First off, this bar is from a brand called Luna which is somehow intertwined with Clif energy bars. Luna itself, has its own line of nutrition bars consisting of Luna protein and the original Luna bar. I have had almost every flavor of both and I really enjoy both, but I side with team original.

These bars aren’t like your average protein or nutrition bar. They don’t have that chewy texture similar to Quest bars. I would describe it as more of a faux crunchy texture. The signature Luna blend, consisting of a puffed rice blend, gives the bar a crunch, but the chocolate coatings even out the texture making it soft and chewy.

The bar is composed of three layers: the base, middle, and top. The base is a thin chocolate coating. The middle layer acts as the cake part of the cupcake with just the right balance of crunchy but soft. This layer is where the chocolate puffed rice mixture is. Plus, there are mini hidden chocolate chunk pieces scatter throughout the layer. The top mimics the frosting on a cupcake. This layer really highlights the coating flavor while adding to the overall appearance of the bar.

Unlike other nutrition bars, this bar is true to its name. It looks, smells, and tastes like chocolate. It has a bitter taste to it, so be aware. And there is a bit of an aftertaste, but nothing too noticeable. I do wish it had more of a cupcake feel to it though. Luna no doubt hit the chocolate target, but when I think cupcakes, I think sprinkles and was a little disappointed to find Luna left out the sprinkles.

With a name like chocolate cupcake, appearance is an important factor. I think Luna does a great job presenting the bar. Nutrition bars that are all brown tend to look like a piece of poop, but that’s not the case here. The partial chocolate coatings gives way to each end of the bar, exposing the multiple layers. Plus, the top has a chocolate drizzle to make it look even more appealing.

I also adore the new Luna packaging. It gives the bar a more modern look, and highlights the flavor with the chocolate cupcake image in the background. It is also handy to have some of the key nutritional highlights listed on the side for easy viewing.

Speaking of nutrition, Luna had recently converted all their bars to be gluten free which has altered the nutritional value a bit. The serving size is one bar, or 48 grams which I consider to be an average size nutrition bar. One bar has 190 calories, 6 fats, 26 carbs, and 9 proteins. I wouldn’t consider this a protein bar, since there are plenty of other options out there with more protein, but it has a good balance of all the macronutrients. It had 4 grams of fiber, which isn’t bad at all compared to other protein bars and Luna’s new recipe also decreased the sugar content to 9 grams per serving which is still on the higher side, but it is better than the previous 11 grams.

Unfortunately, most good nutrition bars are immediately knocked off my radar because of their price, but this bar is actually affordable! For single bars, the price ranges anywhere from $1.40 to $1.20 but they often go on sale 10 for $10. Buying by the box can also reduce the price of a single bar to under a dollar.

Overall, if you are a chocolate lover or just looking for something new to try, I definitely recommend this bar.

TASTE 8/10



COST 8/10

OVERALL 7.5/10


2 thoughts on “Chocolate Cupcake Luna Bar

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